{"id":421,"date":"2021-05-26T12:09:00","date_gmt":"2021-05-26T12:09:00","guid":{"rendered":"https:\/\/www.masterbrand.com\/blog\/?p=421"},"modified":"2021-10-14T12:57:36","modified_gmt":"2021-10-14T12:57:36","slug":"guest-post-kitchen-trends-in-laminates","status":"publish","type":"post","link":"https:\/\/www.masterbrandcabinets.com\/blog\/guest-post-kitchen-trends-in-laminates\/","title":{"rendered":"Guest Post: Kitchen Trends in Laminates"},"content":{"rendered":"\n

One of the fastest changing materials in our industry is laminates. MasterBrand sat down with Leslie Randolph, the Design, Marketing, and Communications Team Lead at Schattdecor North America to discuss new technology and up and coming kitchen trends related to laminates. <\/em><\/span><\/p>\n\n\n\n

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\"Schattdecor<\/a><\/figure><\/div>\n\n\n\n

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Tell us about Schattdecor. <\/h4>\n\n\n\n

As the international market leader in decor printing, Schattdecor<\/a> supplies customers from the wood-based materials and furniture industry and, through them, architects, designers and contractors with an extensive product portfolio – consisting of printed or impregnated decor paper and Finish foils for direct further processing.<\/p>\n\n\n\n

Our surfaces are used on furniture, floors or wall panels. With our decors, we reflect nature as real as possible, but we also pick up on current furnishing trends in home life, work and living spaces and pass them on to our customers. <\/p>\n\n\n\n

With an international design team, we analyze and advise on current developments, new ideas and trends – with the aim of developing surfaces today that will be in demand tomorrow.<\/p>\n\n\n\n

What is happening in kitchen trends related to laminate \u2013 specifically any new technology, products or features we could share?<\/h4>\n\n\n\n

Consumer buying habits have changed considerably in regards to laminate surfaces. The importance of \u2018real\u2019 wood has decreased and the focus is more on whether or not the product looks good and is affordable. Additionally, consumers seem to be less species savvy and value color, structure, and durability over all else. Laminate is often the first choice for kitchen remodels due to the advancements in photo realism and cost effectiveness.<\/p>\n\n\n\n

New Technology
<\/strong>Smartflex Nature is an excellent option for thermoplastic surfaces in the furniture industry and in interior design. This extremely elastic surface combines the efficiency and ease of care of a plastic film with a decor-synchronous look and a matt finish with the character of real wood.<\/p>\n\n\n\n

Thanks to its closed and easy-care surface, Smartflex Nature is particularly recommended for use in kitchens and in damp rooms. Due to its flexibility and deformability, the material is particularly suitable for sheathing. Some of the advantages include:<\/p>\n\n\n\n

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Suitable for damp rooms<\/p>\n\n\n\n

Elastic & flexible<\/p>\n\n\n\n

UV light resistant<\/p>\n\n\n\n

Natural feel & look<\/p>\n\n\n\n

Particularly high quality<\/p>\n<\/div>\n\n\n\n

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Easy care<\/p>\n\n\n\n

Pollutant-free<\/p>\n\n\n\n

Very good coating quality<\/p>\n\n\n\n

Economical<\/p>\n\n\n\n

Very good splitting strength<\/p>\n<\/div>\n<\/div>\n\n\n\n