MasterBrand is thrilled to announce our partnership with Zonda on the 2026 Virtual Concept Home, a groundbreaking digital-first initiative that reimagines the homebuilding journey through the lens of data-driven design and immersive technology. Omega Cabinetry, Dura Supreme Cabinetry, and Homecrest Cabinetry are all front and center in this premium experience.
Save the Date: The Grand Unveiling
The 2026 Virtual Concept Home unveiling will take place at 10:30 a.m. on Wednesday, February 18th at the International Builders’ Show (IBS), in Orlando, Florida. While highlighting similar layouts, the two homes have different design elements, offering a modern and sleek style in one and a more sophisticated, warm design in the other.
Crafting the Heart of the Home
We are proud to serve as the exclusive cabinet partner to Zonda, supplying the cabinetry solutions that anchor the most vital spaces in the home. In the 2026 Virtual Concept Home, our cabinetry is designed to meet the demands of modern lifestyles:
- Open-Concept Kitchens: We’ve integrated sleek, high-performing cabinetry that makes these central hubs perfect for both daily living and grand-scale entertainment.
- Wellness-Focused Storage: Beyond aesthetics, our solutions prioritize organization and wellness, providing dedicated storage for the rituals of healthy living.
Design Leadership: Insights
In data gathered by us during a survey of more than 1,000 designers, the trends have changed from clean, white kitchens to those with more color and texture. Many of those trends are displayed in both Virtual Concept Homes.
“White isn’t going away,” Stephanie Pierce, Senior Director of Marketing and Innovation for MasterBrand Cabinets emphasized in a recent BUILDER interview. “It’s still a staple. But the bright, cool whites are giving way to creamier, off-white tones with brown, gray, or yellow undertones. They’re much easier to blend with the warmer woods that are coming back.”
About Zonda
Zonda is a housing-market data, research and digital software company that serves builders, developers, building-product manufacturers, and more, providing the essential insights needed to navigate the evolving homebuilding landscape.
About MasterBrand
MasterBrand, Inc. (NYSE: MBC), is the largest manufacturer of residential cabinets in North America and offers a comprehensive portfolio of leading residential cabinetry products for the kitchen, bathroom and other parts of the home. MasterBrand products are available in a wide variety of designs, finishes and styles and span the most attractive categories of the cabinets market: stock, semi-custom and premium cabinetry. These products are delivered through an industry-leading distribution network of over 7,700 dealers, major retailers and builders. MasterBrand employs over 13,000 associates across more than 20 manufacturing facilities and offices.
A link to both homes with amazing imagery will drop Wednesday, February 18! At that time, be sure to follow MasterBrand social media platforms, Instagram and Facebook, for the latest updates! Start exploring now!
